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Marketing and Communications Manager


Posted: 10/6/2019
Job Reference #: 182
Keywords: marketing

Job Description

Franklin Park


The Marketing and Communications Manager oversees and develops strategies to communicate key, strategic messages effectively to both external and internal target audiences. This individual works with executive leadership to plan, set direction, and manages the marketing effort of the company, monitors market changes and adjusts marketing strategies accordingly in order to remain competitive within the changing market. Presents and recommends changes to the marketing strategies and policies to the President and other executive level leadership, and acts as the departmental leader on issues relating to effective marketing and internal communications best practices.

Key Responsibilities:

  • Develop and implement the annual strategic marketing plan which includes advertising, public relations, trade shows, collateral materials, website content, e-marketing and social media
  • Manage and oversee Hill’s rebranding initiative
  • Maintain and promote Hill branding on all internal and external communications with a focus on consistency
  • Recommend new approaches and ideas to effect continual improvements in Hill branding
  • Manage and update website content to include current initiatives, completed projects and other pertinent information
  • Update pamphlets, brochures and other collateral marketing materials as needed
  • Manage the e-newsletter and other internal communication programs
  • Responsible for digital online marketing initiatives, including Google AdWords and Google Analytics to track those initiatives
  • Coordinate all social media efforts, including but not limited to Facebook, LinkedIn, Twitter, YouTube, etc
  • Assist with the design and presentation on company proposals for consistency and rebranding purposes
  • Assist in the coordination and promotion of all company sponsored corporate events
  • Perform other duties as assigned

Experience and Qualifications:

  • Bachelor’s Degree in Business, Marketing, and/or Communications or related field of study
  • Minimum of ten years of related experience
  • Proficiency in all Microsoft Office Suite (Word, Excel, Outlook, PowerPoint and Publisher)
  • Proficiency in Adobe Design Suite, Dimension and other design and editing software
  • Proficiency with Prezi Classic and Prezi Next
  • Proficiency with WordPress Publishing Platform
  • Digital Photography and Video Editing skills
  • Constant Contact E-Mail Marketing, Regroup, PR Newswire, and other communication platforms
  • Familiarity with all social media outlets (LinkedIn, Facebook, Twitter, YouTube, Instagram, etc.)

Other Qualifications:

  • Requires an ability to work effectively and efficiently under pressure and adjust to changing situations
  • Requires initiative, great attention to detail, accuracy, an ability to prioritize and multi-task
  • Must have excellent written and verbal communication skills
  • Must be able to work independently with limited supervision while still being a team player
  • Must be dependable, organized and self-motivated